This semester-long research project was completed in collaboration with two peers and presented at the 2023 Rowan University Research Showcase through the Ric Edelman College of Communication & Creative Arts. The study examined how celebrity endorsements influence consumer spending decisions. We conducted a literature review, designed and distributed a survey, collected and analyzed data, and translated our findings into a research poster. This project strengthened my skills in research design, data analysis, teamwork, and presenting complex findings in a clear, visual format.